An online marketing channel is a digital platform that you can use to reach and connect with your target audience. An online merchandise channel is alternate with a digital marketing channel. Different online marketing channels serve for different thing.
For example, social media is conducive to user engagement and a friendly/communicative environment. Whereas Google is a place where people go to find information and get answers to frequently asked questions.
Small business owners need to determine which online marketing channel their target audience spends the most time on and focus their efforts there.
Social Media and its importance
There are multiple individual platforms that resides under the umbrella of the term Social media, such as include Facebook, Instagram, TikTok, LinkedIn, Twitter, Snapchat, and more. Every platform has its differences and primary anatomy, but social media is a platform where people from different part of globe interacts with each other.
Brands and customer find each other here to evolve themselves.
Social media has given business the opportunity to manage their customers in progressive manner. Business can make their customers aware of their brand and products even with the help of unpaid marketing and can engage with their clients with the help of platform tools like comments and shares etc.
Social Media Advertising
Social media advertising is the paid aspect of social media marketing. Each social media platform has tools for marketing a product. Facebook and Instagram have Facebook Ads Manager, Twitter has Twitter Ads, Tik Tok has Tik Tok Ads, etc.
Although most social media advertising channels are similar, it is important to note that they are not the same. They have different targeting capabilities, different options for campaign objectives, etc. As a result, they have different advantages and disadvantages.
If all the social media companies today like Facebook and Instagram crashed and “went down”, would you still have a customer base to market to? Many small business owners make the mistake of relying on their followers on external platforms to reach potential customers.
Email marketing is the process of sending regular emails to your leads and customers to drive them further down your sales funnel. Whether you need to convert a follower into a lead or a customer into a lead, email marketing is the bridge that bridges the gap.
Do you offer a product or service that your audience often searches for on Google? If so, SEO is for you. SEO, or Search Engine Optimization, is a great online marketing channel for businesses looking to find their niche.
You can perform SEO on any search engine, including Bing or DuckDuckGo, but Google is the most popular search engine and is where most business owners start.
If someone types a search query, or keyword, into the Google search bar that is related to the product or service you offer.
SEM, Search Engine Marketing, is equivalent to SEO but it has a benefits of being paid. Look at this image again to see the difference. The difference between SEM vs SEO is that SEM only works for you as long as you are providing it with an advertising budget. As soon as the budget is cut, you will no longer be at the top.
SEO takes a lot of time and work, but the results last longer and don’t depend on an unlimited advertising budget.
On average, the first five results on a search engine results page receive more than 67% of all clicks for any given search query.
Google Shopping Ads
Google Shopping Ads are a great online marketing channel especially for e-commerce store owners.
Unlike Google search campaigns (SEM) where you as a business owner enter the keywords you want to rank for, shopping campaigns keywords are pulled by Google.
Google automatically extracts keywords from the product title and description to generate keywords.
Therefore, you will want to make sure that you have your product catalog organized well and correctly so that Google Shopping campaigns can work well.
SMS marketing on the other way known as text message marketing, is a great marketing tool for small business owners. Many businesses are familiar with the process of obtaining a customer’s name and email address in order to follow up with them via email.
However, businesses today do not stop there. They are asking for your name, email and phone number so they can follow up via email and text message.
Short Form Video
Short for video become a most popular form of marketing. Whether we are talking about TikToks, Instagram Reels, Facebook Reels, or YouTube Shorts a total of billions of people scrolling through their phones watching every day.
To stay relevant online, your brand needs to produce videos to some extent.
Influencer marketing become a multi-billion-dollar industry in current era.
Influencers are social media personalities with huge followings. This can range from someone with thousands of followers to celebrities with millions.
Brands then pay these influencers to promote their products to their large following, which, if done well, results in huge sales for the brand.
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