Users installed 27% more health and wellness apps in 2020, and through 2022, it is anticipated that. There will be over 84 million active users worldwide. The wellness app Calm, which was created to assist users with meditation and sleep, was downloaded more than 60 million times in 2020, up 20 million from 2019. This rise in popularity extends beyond exercise apps. It’s crucial to understand which features customers will find useful. And how to keep them interested while creating and promoting your own wellness app. This helps them advance toward their individual goals while retaining consumers for longer, extending lifetime value (LTV). Everything you need to know about health and wellness apps is covered in this article. Including the best practises and key features for each kind of app.
During the COVID-19 Pandemic, Health and Wellness Apps
The rise in popularity of health and fitness applications is a long-term trend. Not a temporary one, according to Adjust statistics. Even though consumers were able to go back to their gyms, we had a 61% increase in sessions year over year in July. Gympass, the largest workplace wellness benefits programme in the world, also discovered that 82.8% of Americans are prepared to exercise practically after the pandemic. A fantastic illustration of a health and fitness business that responded to the coronavirus outbreak is Gympass. Gympass swiftly introduced digital solutions, such as on-demand workouts and live-streamed classes, to assist consumers in staying active and healthy at home.
Six Categories of health and wellness apps
There are many various kinds of lifestyle apps, some of which may also fall under the heading of health and wellness applications. Following are six categories and the services they provide.
Apps for diet and nutrition: These are designed to give users nutritional advice and may also be marketed as weight loss tools. Calorie counters and educational materials about dietary requirements are available on diet and nutrition apps. Some fitness applications, like MyFitnessPal, also provide diet and nutrition aspects. Users of this programme can track their dietary intake with the help of a recipe importer, a barcode scanner, and a sizable food library.
Apps for meditation and relaxation: These are made to aid in meditation. For instance, pre-recorded meditation sessions are available for users of applications like Calm and Headspace to help with anxiety, sleep, and general well-being.
Apps for measuring your sleep and identifying restless sleep can help you get a better night’s sleep.
Medical applications: These apps allow users to connect with other health-conscious people and receive professional guidance.
Apps for health services are applications that let users communicate with medical establishments like pharmacies and hospitals. Appointments and medicines can be scheduled and managed using applications for health services.
These are some of the features that you might think about including in your own app in light of these kinds of health, wellness, and lifestyle apps.
Common characteristics of health and wellness applications
Here is a list of features that can be included to your mobile app to provide consumers everything they require to keep active and healthy.
Step counters, also referred to as pedometers, are a crucial component of health and wellness apps. Users will be able to keep track of their daily speaking time as well as the length of their running routes. Users ought to be able to set goals for how many steps they wish to take each day, week, and month within the app.
Because it enables users to keep track of their movements when engaging in long-distance sports like jogging and cycling, this is a crucial feature for fitness and wellness apps. Additionally, users can track the entire distance and view their workouts from above.
Apps for health and wellness can make their features more engaging by allowing users to compete on leaderboards. Another choice is to encourage rivalry among friends. Leaderboards may be a terrific way to engage users and encourage them to push their routine for greater results in your app, no matter how you decide to implement them.
Analytics are a key element of health and wellness applications, regardless of whether you have a meditation app for stress relief or a fitness software for total-body workouts. Users must be able to keep an eye on their behaviour and optimise for the best outcomes. You can also reengage users and keep them around for longer thanks to user analytics. This is due to the fact that you may include push notifications and in-app notifications as a feature to aid users in achieving their goals.
For instance, you could wish to collaborate with qualified nutritionists who can reach out to users and address any dietary queries they might have. The user’s meal diary and calorie counter can be used by the nutritionist to offer consultation. Additionally, instructors and personal trainers can be hired by fitness applications and connected with users.
A Food Diary
Users that use food and water trackers can keep tabs on their intake. This is a crucial function for diet and nutrition apps, and adding a barcode scanner would make it even more practical. Users can now scan the barcodes on their products to avoid having to manually enter the meals they are eating. Food trackers can be used by fitness apps to tell users whether they are burning enough calories to lose weight or whether they are ingesting enough to put on weight.
This enables users to keep an eye on their sleeping habits and make adjustments for better outcomes. While handy for fitness and meditation applications as well, a sleep tracker is necessary for sleep apps. This is due to the fact that getting enough quality sleep is essential for preserving or enhancing a user’s mental and physical health. Sleep trackers can measure a user’s sleep duration or detect extreme degrees of restlessness. With a wearable gadget, this is feasible, just like a pedometer.
Integration into Society
An excellent method to keep people on your app for longer is by integrating social media features. Users can connect with friends and family for leaderboard and chat features, making it simpler for them to share their success across social media platforms. Additionally, this is a clever strategy for promoting user-generated content (UGC), which many fitness applications use for social media promotion. Additionally, integrating social media makes it simpler for customers to download and sign up for your app.
Users should have the option to like and favorite meditation and exercise sessions. This will enable you to make personalizations based on their choices and give them simple access to the content that suits them the best.
Recommendations are a clever method to enhance the user experience and offer the user with pertinent content, just like providing likes and favourites. By doing this, you’ll boost user engagement and provide them with better service.
Optimum Methods for Wellness and Health Apps
Offer a Variety of Options
Numerous elements that support users in maintaining their well-being and maximising performance will be advantageous to them. For instance, MyFitnessPal provides calorie objectives for each meal, food analysis, and a variety of workouts. This gives the consumer the ability to get everything they need from a single app. This is true only if you can integrate several functionalities while maintaining a good user experience. Have a specific focus and strive to be the greatest mobile app for that niche if adding more features degrades the overall quality of your user experience.
Success in the health and wellness app market depends on retaining users for as long as feasible because these apps provide performance monitoring that gains value with time. Fortunately, this app vertical reaps the rewards of notifications that aid users by assisting them in achieving their objectives. To maintain their interest, you should let users set alerts and reminders.